Store

The Hey!Hallyu store in Amsterdam, located

on the Prinsengracht, is the second physical location of this popular K-pop

store. Amsterdam was chosen because of its large and active K-pop fan

community, as well as the city’s international and vibrant atmosphere. Just

like the Arnhem store, the Amsterdam location offers a wide range of official K-pop

albums, merchandise, light sticks, posters, and exclusive items you won’t

easily find elsewhere. The store regularly hosts special events and release

activities, including album launches and fan events in collaboration with Dutch

fan communities.