Concert Ticket Sales Guide: Presales, General Sales & Tips for Fans

Concert ticket sales

How ticket sales work
16 January 2026

Concert tickets often sell out within minutes, especially for popular artists and K-pop acts. For many fans, ticket sales can feel stressful and overwhelming. When does the sale start, what is the difference between presale and general sale, and how can you increase your chances of getting tickets? In this blog, we explain how concert ticket sales work and what fans should know before buying.

What are concert ticket sales?

Concert ticket sales refer to the period when tickets for a concert officially go on sale. Tickets are usually sold through authorized ticket platforms. The date and time of the ticket sale are announced in advance by the organizer, artist, or venue. From that moment on, fans can purchase tickets while supplies last.

Presale versus general sale

Many concerts have both a presale and a general sale. A presale is an early ticket sale that is often exclusive to fan club members, newsletter subscribers, or partner organizations. A general sale is open to the public and starts after the presale. Presales often give fans a better chance to secure tickets.

How does a presale work?

To join a presale, fans usually need a special access code. This code may be provided through an official fan club, email subscription, or event partner. Presales often have a limited number of tickets available. When presale tickets sell out, it does not always mean the concert is fully sold out.

How the general ticket sale works

During the general sale, all fans can attempt to purchase tickets. Due to high demand, buyers are often placed in a virtual waiting room or queue. Once it is your turn, you usually have a limited amount of time to select and pay for your tickets. Acting quickly is essential, especially for high-demand concerts.

Why do concert tickets sell out so quickly?

Concert tickets sell out fast because of limited venue capacity and extremely high demand. In the K-pop industry, fandom culture plays a major role. Fans are often willing to travel internationally and purchase tickets immediately. Ticket resellers can also affect availability by buying large quantities.

Buying tickets from reliable platforms

It is important to purchase tickets only through official and reliable platforms. This reduces the risk of fraud or invalid tickets. Organizers usually list the authorized ticket sellers. Avoid unfamiliar websites or unofficial resellers without buyer protection. A couple of reliable platforms are Ticketmaster, eventim and kpoptickets.com.

Tips to increase your chances of getting tickets

Preparation can significantly improve your chances. Create an account on the ticket platform in advance and log in before the sale starts. Use a stable internet connection and be online early. Using multiple devices may help, as long as it follows the platform’s rules.

What happens after purchasing tickets?

After completing your purchase, you will receive a confirmation email. Tickets may be delivered digitally or become available in an app closer to the concert date. Some tickets are released shortly before the event to prevent unauthorized resale. Always check your ticket details carefully.

Ticket resale and resale platforms

When concerts sell out, tickets may appear on resale platforms. It is important to be cautious with prices and authenticity. Some platforms offer official resale options, allowing fans to safely resell tickets at regulated prices.

Concert ticket sales in the K-pop industry

In the K-pop industry, ticket sales are often major events. Announcements spread quickly through social media and fandom communities. Ticket sales numbers can reflect an artist’s popularity and play a role in their international recognition.

Conclusion: be prepared for concert ticket sales

Concert ticket sales can be intense and competitive, but proper preparation can make a big difference. By understanding presales, general sales, and purchasing through reliable platforms, fans can approach ticket sales with confidence and increase their chances of attending their favourite concerts.