K-pop Season’s Greetings: What it is & why fans want it

K-pop Season’s Greetings

What it is and why fans want it every year
12 January 2026

In the K-pop world, the term Season’s Greetings appears every year, especially toward the end of the year. For new fans, this term can be confusing, but for many K-pop fans, Season’s Greetings are a beloved annual tradition. K-pop Season’s Greetings are special yearly merchandise sets released by K-pop artists and entertainment companies to celebrate the new year. These sets combine practical items with exclusive photos of idols and are designed both as gifts for fans and as collectible items. In this blog, we explain what K-pop Season’s Greetings are, what they include, and why they are so popular among fans.

What Does “Season’s Greetings” mean in K-pop?

The term Season’s Greetings literally refers to holiday or seasonal greetings. In K-pop, however, the meaning has evolved into something very specific. K-pop Season’s Greetings are premium merchandise packages usually released at the end of the year, typically between November and January. They are designed to accompany fans into the new year and often include planners, calendars, and exclusive photo items featuring the artists. Most groups or artists release one unique Season’s Greetings set per year, each with its own theme and concept.

What is included in a K-pop Season’s Greetings set?

The contents of a Season’s Greetings set vary depending on the artist and company, but there are several items that appear in almost every set. A typical K-pop Season’s Greetings set often includes a yearly calendar, a planner or diary, a photobook or photo cards, posters, and various stationery items such as stickers, notebooks, or pens. Many sets also include exclusive photocards that are only available through the Season’s Greetings package. Some sets include additional items such as desk calendars, memo pads, washi tape, or even DVDs featuring behind-the-scenes content.

Why are Season’s Greetings so popular?

Season’s Greetings are popular because they are exclusive, limited, and visually appealing. They are released only once per year and often in limited quantities, making them especially valuable to collectors. They also combine practical daily-use items with fandom experiences. Fans use planners and calendars throughout the year while being surrounded by photos of their favorite idols, making Season’s Greetings more personal than regular merchandise. For many fans, purchasing Season’s Greetings has become a yearly tradition and a meaningful way to start the new year with their favourite group.

Season’s Greetings as collectible items

For collectors, K-pop Season’s Greetings are must-have items. Each year features a new concept, styling, and photoshoot, allowing fans to build a collection over time. Some fans collect Season’s Greetings from one specific group, while others collect sets from multiple artists or companies. Sealed or complete sets often retain their value and can become rare over time. The exclusive photocards included in Season’s Greetings are especially sought after, as they cannot be obtained elsewhere.

When are K-pop Season’s Greetings released?

Most K-pop Season’s Greetings are announced during the fourth quarter of the year. Pre-orders usually begin in November or December, and the sets are typically shipped around December or January. Because Season’s Greetings are often pre-order items, it is important for fans to order early. Many sets sell out quickly due to high demand and limited availability.

The difference between Season’s Greetings and other K-pop merchandise

Season’s Greetings differ from regular K-pop merchandise because they are tied to a specific year. Unlike albums or standard merchandise, they are temporary releases and are not usually reprinted. The focus is also less on music and more on lifestyle and everyday use. This makes Season’s Greetings appealing to fans who enjoy planners, stationery, and decorative items.

Why Season’s Greetings are important for K-pop shops

For K-pop shops, Season’s Greetings are an important seasonal product. They generate high interest every year and encourage repeat visits from fans. Because Season’s Greetings are often purchased as gifts, they are especially popular during the holiday season. Offering sets from multiple groups and companies helps attract different fandoms and increases sales during peak periods. Limited availability and exclusive items also create a strong sense of urgency for buyers.

Conclusion: Season’s Greetings as a K-pop tradition

K-pop Season’s Greetings are more than just merchandise. They are a yearly tradition, a collectible item, and a way for fans to strengthen their connection with their favorite artists. With their mix of practical items, exclusive photos, and unique concepts, Season’s Greetings remain one of the most anticipated K-pop releases each year. For both fans and K-pop shops, they are an essential part of K-pop culture.